hero image

Brand Manager

Frank Beverage Group

  • Location: Middleton, WI
  • Post Date: 3/8/2019
  • Job Type: FULL TIME

Frank Liquor Company in Middleton, WI is now hiring for a

Brand Manager!


The Brand Manager is the primary company liaison with assigned supplier(s) and works to establish and maintain strong relationships and develop programs to achieve company and suppliers sales objectives.   

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.


Frank Beverage Group offers a great working environment & benefit program to full time employees:

  • Great work and social environment
  • Paid Time-Off
  • Health Insurance
  • Dental Insurance
  • 401k Savings Plan
  • Company Paid Life, Short Term and Long Term Disability Insurance
  • Flexible Spending Benefits
  • And more!


  • Develop and execute local brand programs including establishing discount pricing
  • Maintain knowledge of available supplier support funds and banks
  • Forecast sales of all “assigned brands” and advise purchasing agent on inventory levels
  • Purchase and maintain point-of-sale materials for programs
  • Work with Sales Managers and Supervisors to build brand presence and sales
  • Sets brand benchmarks and priorities in collaboration with sales management
  • Review monthly on or off-premise priorities to identify opportunities, underperforming accounts or potential loss of distribution within an account
  • Conduct sales meetings and product presentations
  • Provide consistent and regular communication to sales managers and supervisors
  • Work with supplier representatives and assist in meeting supplier goals
  • Maintain knowledge of product portfolio and promotions
  • Strategically partner with suppliers to enhance our long-term brand equities, as well as, the profitability of our retail partners
  • Evaluate retail pricing, and analyze margin and profitability
  • Recruit and develop relationships with potential new suppliers
  • Other duties as assigned


Knowledge, Skills, and Abilities:


Educations and Experience:

  • High School diploma or equivalent (G.E.D) required; Bachelor’s degree in related field preferred
  • A minimum of five years of On or off-premise experience and previous sales or brand management experience within the beverage industry required

Skills and Abilities:

  • Demonstrated ability to prioritize tasks and work independently
  • Analytical skills and strategic vision
  • Driven for results and able to handle complexity and change on the go
  • Results driven, energetic and proactive
  • Polished sales and presentation skills
  • Proficient in Microsoft Office


  • A valid driver’s license, reliable transportation and proof of insurance is required
  • Ability to acquire and maintain necessary liquor sales persons permit
  • Ability to acquire and maintain any other permits, licenses, etc… that may be required by the Company
  • May need to work evenings, weekends and holidays as necessary

Physical Requirements:

  • Must be able to lift, carry, push and pull up to 40 pounds on a consistent basis and up to 160 pounds on an occasional basis
  • Ability to crouch reach and grasp
  • Ability to sit in car for extended periods

Frank Beverage Group is proud to be an

Equal Employment Opportunity/ Affirmative Action Employer.


Accessibility: If you need an accommodation as part of the employment process please contact Human Resources.

Equal Opportunity Employer, including disabled and veterans.

If you want to view the EEO is the Law poster, please choose your language:EnglishSpanishArabic-Chinese

If you want to view the EEO is the Law Supplement poster, please choose your language:EnglishSpanishChinese

If you want to view the Pay Transparency Policy Statement, please click the link:English


Frank Beverage Group