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Social Media Manager

AppVault

  • Location: Atlanta, GA
  • Post Date: 8/12/2019

About the Role:

Responsible for maintaining AppVault’s and clients’ social presence, paid social campaigns, brand management on social media, marketing materials, internal content management, and client relationships. Push innovative and propose creative ways to stay ahead of digital trends to drive national brand presence, customer engagement, and to serve as subject matter expert for our primary stakeholders.

Duties & Responsibilities:

  • Handle the scheduling on Sprout Social of all social media content for all clients
  • Response Management for clients who have it as a part of their contract
  • Lead and manage content strategy that supports business objectives and is crafted to deliver a high-quality prospect & candidate experience.
  • Adjust campaigns that need tweaking based on client’s needs
  • Create content calendars by working with Account Managers and Executives on a monthly basis to be approved by client
  • Explore other social channels and how they can be utilized to target audiences
  • Research and analyze trends to identify opportunities for program improvements and enhancements
  • Set up all paid campaigns across social platforms
  • Perform social audits for prospective clients
  • Suggest budgets and types of ads to be implemented each month
  • Occasional client visits to discuss social initiatives and performance
  • Discover underperforming areas; identifies opportunities to improve overall performance
  • Asist Marketing Team with conference promotions and company-wide branding initiatives
  • Work with Creative Team for coordination of graphics
  • Learn SEO best practices
  • Audience building for clients
  • Understand content lifecycle management
  • Be able to adapt and take on new projects and responsibilities
  • Work independently in order to prove a digital marketing knowledge

Requirements & Qualifications:

  • Degree from an accredited four-year college or university or equivalent
  • At least two years of experience in social media
  • Paid advertising experience
  • Sprout Social or scheduling experience
  • Copywriting experience
  • Agency experience a plus
  • Experience developing social strategy
  • Understanding how to measure the success of campaigns

About AppVault:

AppVault LLC is a full-service recruitment and marketing company with 25+ years of experience. We focus on employee recruitment advertising and engagement. Our team is comprised of dedicated and coordinated professionals, analysts, creators, developers, support staff and leaders who are proficient in multitasking and committed to delivering. Our corporate headquarters in Atlanta offers a cool, high-tech work environment, including a Moroccan style room to help get creative juices flowing as well as shuffleboard, ping-pong and foosball for stress relief. Satellite offices are in Denver, Seattle, Orlando and Ireland. While our niche is recruitment advertising, we also provide software solutions designed to engage potential candidates, communicate with current and former employees, and develop relationships using emerging mobile, social and CRM platforms. Forward thinking partnerships lead to innovative ideas that constantly push our creative juices and product solutions. AppVault also offers a competitive salary and great benefits that include health, dental, vision and 401(k).